#115: What Do You Do When Your Coaching Business Feels Too Hard?

What do you do in the moments - or seasons - when your coaching business feels too hard?

In this episode, Ruth Saville, Alex Whitton, and Robbie Swale explore the emotional reality behind building a coaching business: the doubt, comparison, financial pressure, cancellations, unpredictability… and the unexpected beauty that sits alongside all of it.

This episode began with a simple observation: every coach goes through periods when the business feels heavy.

From there, the three of us look at what helps, what doesn’t, and what it means to keep going in a work we care deeply about.

Together we talk about:

  • The many moments that make coaching feel hard - and why they surprise us every time

  • Comparison, LinkedIn spirals, and the relief of remembering other coaches struggle too

  • Cancellations, no-shows, reschedules - and how to respond without collapsing inside

  • The very personal nature of coaching, and how easily confidence gets entangled with identity

  • Why ‘you have everything you need’ is easier to say to clients than to ourselves

  • How to navigate hard seasons with more steadiness, self-respect and perspective

  • What we each reach for when we hit the ‘break glass’ moment

  • Why the challenging parts of the journey are often where the growth is

This is an episode for coaches at every stage - whether you’re right in the middle of a difficult moment now, or you want to feel more resourced the next time you hit a wobble.

As always, we hope it helps you feel less alone and more grounded in your own path as a coach.

Oh, and if you like this, there’s a Part II coming in the new year.

Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.

For more information about Ruth, visit https://www.ruthsaville.co.uk/

For more information about Alex , visit http://www.exploregrowbe.com/

For more information about Robbie, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

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Robbie SwaleComment