#117 - When Your Coaching Business Feels Too Hard (Part 2): Self-Doubt, Money, and Staying in the Game

When your coaching business feels too hard, it’s rarely just about strategy.

In this conversation (a follow-up to Episode #115), Ruth Saville, Alex Whitton and Robbie Swale explore three of the biggest pressure-points coaches face as they try to stay in the work for the long game: self-doubt, money, and the quiet temptation to question everything when things feel wobbly.

Together, we talk about:

  • Self-doubt: how it shows up, why it’s so persistent, and what helps you stay grounded (including building your own evidence bank of impact)

  • Tactics and alignment: the difference between “hard because it’s growth” and “hard because it’s avoidable suffering”

  • Money pressure: why financial scarcity affects how we think, and how simple, practical actions can bring steadiness back

  • Staying in the game: creating systems that help you keep moving even when you’re tired, overwhelmed, or questioning your path

This is an episode for coaches who want to keep going - without pretending it’s easy, and without needing to take themselves quite so seriously along the way.

And if you’d like support with all of this - building the business and staying human while you do it - you can explore The Coach’s Journey Community here: https://www.thecoachsjourney.com/community

Listen to Part 1 of this conversation: https://www.thecoachsjourney.com/podcast/115-what-do-you-do-when-your-coaching-business-feels-too-hard

Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.

For more information about Ruth, visit https://www.ruthsaville.co.uk/

For more information about Alex , visit http://www.exploregrowbe.com/

For more information about Robbie, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

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Robbie SwaleComment